| Title | DO IT FOR MOM |
| Brand | SPIES TRAVELS |
| Product/Service | ACTIVE HOLIDAY |
| Category |
B02. Viral Film |
|
Entrant Company
|
ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
|
|
Advertising Agency
|
ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
|
|
Media Agency
|
VIZEUM Copenhagen, DENMARK
|
|
Production Company
|
GOBSMACK PRODUCTIONS Copenhagen, DENMARK
|
Credits
| Søren Christensen |
Robert/Boisen/Likeminded |
Strategist |
| Heinrich Vejlgaard |
Robert/Boisen/Likeminded |
Creative Director |
| René Sohn Kammersgaard |
Robert/Boisen/Likeminded |
Art Director |
| Gitte Andersen |
Robert/Boisen/Likeminded |
Account Manager |
| Christina Erritzøe |
Gobsmack Productions |
Producer |
| Cille Silverwood-Cope |
Gobsmack Productions |
Producer |
| Niels Nørløv |
Gobsmack Productions |
Director |
| Bastian Schiøtt |
Gobsmack Productions |
Director Of Photography |
| Simon Borch |
Gobsmack Productions |
Editor |
| Magnus Sveinn Jonsonn |
Gobsmack Productions |
Visual Effects |
| Lars Bo Kjær |
Sound design |
Audio Lounge |
| Simon Ravn |
|
Music |
| Henrik Lindstrand |
|
Music |
|
Music |
Upright Music |
| Joakim Norman |
Molamil |
Creative Director |
| Ramiro Espada |
Molamil |
Interactive Developer |
| Jakob Elm |
Molamil |
Project manager |
| Rasmus Mikkelsen |
Be On Aps |
Nordic Account Manager |
| Mads Bech Larsen |
Radius Kommunikation A/s |
Account Director |
| Cecilie Valentin |
Radius Kommunikation A/s |
Consultant |
The Campaign
This year we are prescribing active holidays, because studies have proved that couples that sweat together have more sex. This combined with the fact that you have 51% more sex on a sunny holiday will lead to more sex and therefore more babies aka. grandchildren. In order to give potential grandmothers a strong tool, we have developed the Spies Parent Purchase™ product (Spies Forældrekøb™), where they can prepay active holidays for their children and in-laws in order to make the magic happen. To show that we’re in this together, we’ll throw in some discounts as well.