| Title | BMW REV UP YOUR FAMILY |
| Brand | BMW GROUP |
| Product/Service | BMW 2 SERIES GRAN TOURER |
| Category |
B01. Internet Film |
|
Entrant Company
|
SERVICEPLAN Munich, GERMANY
|
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Advertising Agency
|
SERVICEPLAN Munich, GERMANY
|
|
Production Company
|
CZAR.DE Hamburg, GERMANY
|
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Production Company 2
|
HARVEST DIGITAL AGRICULTURE Hamburg, GERMANY
|
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Production Company 3
|
GERMAN WAHNSINN Hamburg, GERMANY
|
Credits
| Alexander Schill |
Serviceplan |
Chief Creative Officer |
| Maik Kaehler |
Serviceplan |
Executive Creative Director Worldwide |
| Kolja Danquah |
Serviceplan |
Creative Director |
| Sabrina Schwartz |
Serviceplan |
Account Supervisor |
| Sandra Niessen |
Serviceplan |
Agency Producer Film |
| Thorne Mutert |
Czar Film |
Creative Producer |
| Rahel Klemperer |
Czar Film |
Creative Producer |
| Martin Werner |
Freelacer |
Director |
| Martin Ruhe |
Feeelancer |
DoP |
| B.C. Smith |
ACBC Los Angeles |
Music Producer/Sound Design |
| Allessandro Cortini |
ACBC Los Angeles |
Music Producer/Sound Design |
| Adrian Aurelius |
BaconX Copenhagen |
Music Producer/Sound Design |
| Peter Brandt |
Czar Film |
Editor |
| Christoph Schröer |
Harvest Digital Agriculture |
Animation/Special Effects |
| Alexader Napierski |
Harvest Digital Agriculture |
Animation/Special Effects |
| Daniel De Vue |
BaconX Copenhagen |
Grading |
| Michelle Derrick |
Partner Films Toronto |
Production Design |
The Campaign
The film follows a rock band in the making. It tells the story of a young girl and her three brothers who give everything to become a true garage band: practice, earn extra money for new instruments, play in small clubs, get in trouble with the police, practice again, be on the road, be tired in school, record a demo. Finally they get on the big stage to rock the audience. Simultaneously it tells the story of the dad. A loving father who sacrifices time and energy to act as their roadie, manager, and driver of the bandwagon – a seven-seated BMW 2 Series Gran Tourer. In the end it shows a story of success – achieved by a slightly different family -, because they are not just becoming successful in the music business, but spend valuable quality time together.