THE GUY WHO CUT EVERYTHING IN HALF
| Title | THE GUY WHO CUT EVERYTHING IN HALF |
| Brand | DEUTSCHER ANWALTVEREIN |
| Product/Service | LEGAL ADVICE (GERMAN BAR ASSOCIATION) |
| Category |
B02. Viral Film |
|
Entrant Company
|
SERVICEPLAN Munich, GERMANY
|
|
Advertising Agency
|
SERVICEPLAN Munich, GERMANY
|
|
Advertising Agency 2
|
PLAN.NET Munich, GERMANY
|
Credits
| Alexander Schill |
Serviceplan |
Chief Creative Officer |
| Benedikt Goettert |
Serviceplan |
Executive Creative Director |
| Philipp Stute |
Serviceplan |
Copywriter |
| Julius Steffens |
Serviceplan |
Art Director |
| Frank Meinke |
Serviceplan |
Account Supervisor |
| Christine Breithaupt |
Serviceplan |
Account Supervisor |
| Christina Mayer |
Serviceplan |
Account Supervisor |
| Nicolas Diekmann |
Serviceplan |
Account Supervisor |
| Florian Panier |
Serviceplan |
Executive Creative Producer |
| Dennis Fritz |
Serviceplan |
Senior Motion Designer |
| Franz Roeppischer |
Serviceplan |
Creative Innovation Director |
| Lorenz Langgartner |
Serviceplan |
Creative Innovation Director |
The Campaign
The viral video called “für Laura” begins with a text chart reading “thank you for 12 ‘beautiful’ years Laura!” followed by “you’ve really earned half!”. The video then shows a man who obviously just got divorced from said Laura. He is seen cutting various household items in half using powertools: an iPhone, chairs, a TV, a double bed… even a car! The video ends with an on-screen text reading “best wishes to my successor!”.