THE POOL

TitleTHE POOL
BrandNOKIAN TYRES
Product/ServiceCAR TYRES
Category B01. Internet Film
Entrant Company McCANN Helsinki, FINLAND
Advertising Agency McCANN Helsinki, FINLAND
Media Agency ZENITHOPTIMEDIA / IUM Helsinki, FINLAND
Media Agency 2 GET IT RIGHT HELSINKI, FINLAND
Credits
Name Company Position
Timo Silvennoinen McCann Helsinki Creative Director
Jyrki Poutanen McCann Helsinki Creative Director
Jaakko Koskinen McCann Helsinki Copywriter
Tuomas Perälä McCann Helsinki Copywriter
Maria Lomakina McCann Helsinki 3D/Motion Designer
Jutta Sutinen McCann Helsinki Graphic Designer
Yrjö Haavisto McCann Helsinki Producer
Kaisa Saarinen McCann Helsinki Account Director
Nikita Pavlov McCann Helsinki Communications Assistant
Petteri Lillberg McCann Helsinki Account Executive

The Campaign

A boy is about to do an epic fail, by falling into the pool with his clothes on. Luckily Nokian Tyres stops him in time.