| Title | BALLOON |
| Brand | RADIO 1 |
| Product/Service | THE LAND OF CURIOSITY |
| Category |
A10. Publications & Media |
|
Entrant Company
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Advertising Agency
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Media Agency
|
VRT Brussels, BELGIUM
|
|
Production Company
|
SHADOWPLAY FILMS Gent, BELGIUM
|
Credits
| Filip Pletinckx |
VRT |
Client |
| Els Lagrou |
VRT |
Client |
| Ellen Moriau |
VRT |
Client |
| Jens Mortier |
Mortierbrigade |
Creative Director |
| Joost Berends |
Mortierbrigade |
Creative Director |
| Philippe De Ceuster |
Mortierbrigade |
Creative Director |
| Vincent D'Halluin |
Mortierbrigade |
Strategic Director |
| Kwint De Meyer |
Mortierbrigade |
Creative |
| Willem De Wachter |
Mortierbrigade |
Creative |
| Charlotte Coddens |
Mortierbrigade |
Business Director |
| Gilles Coulier |
De Wereldvrede |
Director |
| Dries Delputte |
|
Director Of Photography |
| Joris Willems |
|
Post-Producer |
| Sabrina Terrin |
|
Producer |
| Thomas Vertongen |
|
Sound Designer |
The Campaign
“A balloon.
A simple balloon...
Filled with helium, the second lightest element in the universe.
But helium is getting rare and it can't be made.
Nobody bears that in mind on balloon-packed birthday parties
or when using it for silly pranks...
Like this.
This causes a big problem for the medical sector.
Because 25 years from now all Helium will be exhausted and this will make it impossible to diagnose anything as simple as a fractured leg.
This is because helium is the only element that can cool scanners and radiation apparatus.”
Packshot:
If even a balloon can stir your curiosity, then listen to the Land of Curiosity on October 10 and 11.
All info on radio1.be?