Title	THE UNDUBBED TRUTH
Brand	EQUAL PAY DAY
Product/Service	EQUAL PAY DAY
Category	A15. Charities, Public Health, Safety & Awareness Messages
Entrant Company	MORTIERBRIGADE Brussels, BELGIUM
Advertising Agency	MORTIERBRIGADE Brussels, BELGIUM
Advertising Agency 2	MEDIAMONKS Hilversum, THE NETHERLANDS
Production Company	CAVIAR London, UNITED KINGDOM

Name	Company	Position
Vera Claes	Zij-kant	Client
Jens Mortier	Mortierbrigade	Creative Director
Joost Berends	Mortierbrigade	Creative Director
Philippe De Ceuster	Mortierbrigade	Creative Director
Vincent D'Halluin	Mortierbrigade	Strategic Director
Massimo De Pascale	Mortierbrigade	Creative
François Massinon	Mortierbrigade	Creative
Charlotte Coddens	Mortierbrigade	Business Director
Lore Meert	Mortierbrigade	Agency Producer
Ralf Demesmaeker	Caviar	Film Director
Ilse Joye	Caviar	Film Producer
Leslie Verbist	Caviar	Film Producer
Laurent Lejeune	Mortierbrigade	Graphic Designer
Wannes Vermeulen	Mortierbrigade	Creative Developer

The Campaign

We put a typical washing powder commercial in a commercial break. Badly dubbed, abounding in stereotypes, and full of clichés. Where the missus takes care of the household. Signing off: find out what she's really saying in a few minutes, or on equalpayday.be Later in that same commercial break we showed the alternate version: A version where you can discover: THE UNDUBBED TRUTH. The images are exactly the same but now, in the undubbed version, we can hear what she's actually saying. We switch from the clichés to reality. From stereotypes to more assertivity. Inviting women to raise their voice on Equal Payday and close the wage gap.