| Title | SHAPESHIFTER |
| Brand | ROYAL DUTCH SHELL |
| Product/Service | SHELL V POWER |
| Category |
A07. Cars & Automotive Services |
|
Entrant Company
|
J. WALTER THOMPSON London, UNITED KINGDOM
|
|
Advertising Agency
|
J. WALTER THOMPSON London, UNITED KINGDOM
|
|
Media Agency
|
MEDIACOM London, UNITED KINGDOM
|
|
Production Company
|
MJZ LONDON, UNITED KINGDOM
|
Credits
| Russell Ramsey |
J. Walter Thompson |
Executive Creative Director |
| Jason Berry |
J. Walter Thompson |
Creative Director/Writer |
| Carl Erick Rinch |
Mjz |
Director |
| Russell Dodgson |
Framestore |
Visual Effects Supervisor |
| Robert Harrington |
Framestore |
Visual Effects Producer |
| Alex Fitzgerald |
Framestore |
Producer |
| Sam Ashwell |
750mph |
Sound Designer |
| Ben Catford |
J. Walter Thompson |
Producer |
| Cory Geryak |
Freelancer |
Lighting Cameraman |
| Ben McCambridge |
Cut And Run |
Editor |
The Campaign
This fast-paced film shows a menacing, shape-shifting creature (representing engine gunk and corrosion) pursuing a sports car running on Shell V-Power Nitro+ fuel. As the drama builds, the hero car constantly out-manevours the relentless beast at every turn and ultimately defeats the enemy by using a Shell forecourt as protection.