Title	JUAN
Brand	MONDELÉZ
Product/Service	INSTANT COFFEE MANUFACTURER
Category	B03. Branded Content & Entertainment Film
Entrant Company	J. WALTER THOMPSON London, UNITED KINGDOM
Advertising Agency	J. WALTER THOMPSON London, UNITED KINGDOM
Media Agency	PHD MEDIA London, UNITED KINGDOM
Production Company	RSA FILMS London, UNITED KINGDOM

Name	Company	Position
Russell Ramsey	J. Walter Thompson	Executive Creative Director
Jaspar Shelbourne	J. Walter Thompson	Global Creative Director
Naz Nazli	J. Walter Thompson	Creative
Rob Welch	J. Walter Thompson	Creative
Matt Leach	J. Walter Thompson	Creative
Jess Oudot	J. Walter Thompson	Creative
Lula Boardman	J. Walter Thompson	TV Producer
Neil Godber	J. Walter Thompson	Planner
Helen St Quintin	J. Walter Thompson	Planner
Paul Kirkley	J. Walter Thompson	Global Director
Adrian Ash	J. Walter Thompson	Account Manager
Emma Howarth	J. Walter Thompson	Board Account Director
Patrick Netherton	J. Walter Thompson	Account Director
Caitlin O'Keefe	J. Walter Thompson	Account Director
Angus Flockhart	J. Walter Thompson	Account Director
Sarah Nugent	PHD Media	Media Planner
Rebecca Stafford	PHD Media	Media Planner
Alex Moore	OneTwoFour	Creative Director
Richard Melton	OneTwoFour	Director/Shooting Director
Fiona Rogers	OneTwoFour	Director of Production

The Campaign

Kenco, the coffee brand owned by Mondelez International, has released a campaign explaining its initiative to train young Hondurans who are at risk of being sucked into gangs. Juan loves football, but he’s afraid to play – pitches can be fertile gang recruiting ground. He’s lost friends to the violence, and in the past has been targeted himself.