Title	PABLO
Brand	MONDELÉZ
Product/Service	INSTANT COFFEE MANUFACTURER
Category	B03. Branded Content & Entertainment Film
Entrant Company	J. WALTER THOMPSON London, UNITED KINGDOM
Advertising Agency	J. WALTER THOMPSON London, UNITED KINGDOM
Media Agency	PHD MEDIA London, UNITED KINGDOM
Production Company	RSA FILMS London, UNITED KINGDOM

Name	Company	Position
Russell Ramsey	J. Walter Thompson	Executive Creative Director
Jaspar Shelbourne	J. Walter Thompson	Global Creative Director
Naz Nazli	J. Walter Thompson	Creative
Rob Welch	J. Walter Thompson	Creative
Matt Leach	J. Walter Thompson	Creative
Jess Oudot	J. Walter Thompson	Creative
Lula Boardman	J. Walter Thompson	TV Producer
Neil Godber	J. Walter Thompson	Planner
Helen St Quintin	J. Walter Thompson	Planner
Paul Kirkley	J. Walter Thompson	Global Director
Adrian Ash	J. Walter Thompson	Account Manager
Emma Howarth	J. Walter Thompson	Board Account Director
Patrick Netherton	J. Walter Thompson	Account Director
Caitlin O'Keefe	J. Walter Thompson	Account Director
Angus Flockhart	J. Walter Thompson	Account Director
Sarah Nugent	PHD Media	Media Planner
Rebecca Stafford	PHD Media	Media Planner
Alex Moore	OneTwoFour	Creative Director
Richard Melton	OneTwoFour	Director/Shooting Director
Fiona Rogers	OneTwoFour	Director of Production

The Campaign

Pablo is 18. He’s from a dangerous neighbourhood: his father was killed when he was a child, and gangs have an everyday presence. To help with the family’s money difficulties, Pablo is looking to find ways to help support them, and hopes to eventually start a business with his mother.