THE HORNBACH SPRING COLLECTION
| Title | THE HORNBACH SPRING COLLECTION |
| Brand | HORNBACH |
| Product/Service | DIY HOME IMPROVEMENT SUPERSTORES |
| Category |
A08. Retail Stores, Restaurants & Fast Food Outlets |
|
Entrant Company
|
HEIMAT Berlin, GERMANY
|
|
Advertising Agency
|
HEIMAT Berlin, GERMANY
|
|
Media Agency
|
CROSSMEDIA Düsseldorf, GERMANY
|
|
Production Company
|
TRIGGER HAPPY PRODUCTIONS Berlin, GERMANY
|
Credits
| Guido Heffels |
Heimat/Berlin |
Chief Creative Officer |
| Frank Hose |
Heimat/Berlin |
Creative Director |
| Ramin Schmiedekampf |
Heimat/Berlin |
Creative Director |
| Felix Pfannmueller |
Heimat/Berlin |
Art Director |
| Marlon Fischer |
Heimat/Berlin |
Copywriter |
| Maik Richter |
Heimat/Berlin |
Account Supervisor |
| Christina Walke |
Heimat/Berlin |
Account Director |
| Tim Holtkötter |
Heimat/Berlin |
Account Director |
| Kerstin Heffels |
Heimat/Berlin |
Agency Producer |
| Stephan Vens |
Trigger Happy Production |
Executive Producer |
| Carl Erik Rinsch |
Trigger Happy Production |
Director |
| Bjorn Charpentier |
Trigger Happy Production |
Cinematographer |
| Ben Mccambridge |
Trigger Happy Production |
Editor |
The Campaign
A desperate middle-aged man runs out of his house. His wife observes him worried, while he is running in panic towards the trashcan. Full of temper he opens the bin and has to realize that it has already been emptied. This is the start of an epic hunt. Our protagonist hitch-hikes on a waste truck to the next garbage collection centre. But he is too late. After a short moment of despair he takes all his courage and continues his journey. He ends up on a garbage freighter on the ocean, steering towards a massive landfill. Mountains of garbage are awaiting him, trash as far as his eyes can see. Seemingly an unsolvable task. A unique looking man passes him a shovel. Immediately he stars to dig. Suddenly he falls on his knees and pulls with his last bit of strength an old and ragged pair of pants out of the rubble. With tears in his eyes he looks down on his beloved piece of fabric. The claim of the campaign emphasizes the final scene: The HORNBACH Spring Collection. Designed by your projects. In the next scene we see the man in his garden, starting his new project in his old pair of pants.