| Title | FOOTBALL OR FATHER |
| Brand | LOVE CONDOM - REMED PHARMA |
| Product/Service | CONDOMS |
| Category |
B02. Viral Film |
|
Entrant Company
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Advertising Agency
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Production Company
|
WITLOOF PRODUCTIONS Brussels, BELGIUM
|
Credits
| Sebastien De Valck |
Bbdo Belgium |
Creative Director |
| Arnaud Pitz |
Bbdo Belgium |
Creative Director |
| Frederic Zouag |
BBDO Belgium |
Art Director |
| Nicolas Gaspart |
Bbdo Belgium |
Copywriter |
| Patricia Van De Kerckhove |
Bbdo Belgium |
TV Producer |
| Lore Desmet |
Bbdo Belgium |
Account Manager |
| Isabel Peeters |
BBDO Belgium |
Chief Commercial Officer |
| Fred De Loof |
Witloof Productions |
Art Director |
The Campaign
This film is the story of Philippe, a Belgian who became a dad on 22 June 1986, the evening of the quarter-final won by Belgium. This was the best result ever for Belgium in a major tournament. Philippe explains in the ad that he spent the evening in the maternity ward while the entire country was glued to their screens enjoying this momentous victory. Through his personal account, he wants to raise awareness among young people so that they’re careful 9 months ahead of the World Cup.