| Yossi Lubaton |
Baumann Ber Rivnay Saatchi/Saatchi |
Ceo |
| Nadav Pressman |
Baumann Ber Rivnay Saatchi/Saatchi |
Executive Creative Director |
| Idan Levy |
Baumann Ber Rivnay Saatchi/Saatchi |
Creative Director |
| Yair Zisser |
Baumann Ber Rivnay Saatchi/Saatchi |
Copywriter |
| Michal Gonen |
Baumann Ber Rivnay Saatchi/Saatchi |
Art Director |
| Maayan Dar |
Baumann Ber Rivnay Saatchi/Saatchi |
Digital Creative Director |
| Dorit Gvilli |
Baumann Ber Rivnay Saatchi/Saatchi |
Vp Production |
| Odelia Nachmias Freifeld |
Baumann Ber Rivnay Saatchi/Saatchi |
Agency Producer |
| Shani Vengosh Shaul |
Baumann Ber Rivnay Saatchi/Saatchi |
Vp Client Services |
| Noa Sharf |
Baumann Ber Rivnay Saatchi/Saatchi |
Account Supervisor |
| Stav Hershkovitz |
Baumann Ber Rivnay Saatchi/Saatchi |
Account Executive |
| Shai Nissenboim |
Baumann Ber Rivnay Saatchi/Saatchi |
Vp Strategic Planning |
| Roni Arisson |
Baumann Ber Rivnay Saatchi/Saatchi |
Strategic Planner |
| Eva Hasson |
Baumann Ber Rivnay Saatchi/Saatchi |
Planning Information Specialist |
| Ronit Doanis |
Baumann Ber Rivnay Saatchi/Saatchi |
Traffic Director |
| Yael Kaufman |
Baumann Ber Rivnay Saatchi/Saatchi |
Traffic Co-ordinator |
| Oded Binnun |
Self Employed |
Director |
To promote Super-Pharm's private label line of razorblades (Life M6 Blades) we decided to document the process of Mook- proud owner of a beard for the last 14 years – shaving his beard off for the very first time.
Truth be told, his wife and his kids had never seen him without it
and some of his closest relatives including his parents and twin sister
couldn't even remember what he looked before it.
Their priceless reactions are captured on camera
as is Mook's re-acquaintance with long forgotten tactile sensations he can once again enjoy.