| Title | WE ARE SPORT SWEDEN |
| Brand | INTERSPORT SWEDEN |
| Product/Service | SPORTING GOODS RETAILER |
| Category |
A14. Corporate Image & Communication |
|
Entrant Company
|
WELCOM Gothenburg, SWEDEN
|
|
Advertising Agency
|
WELCOM Gothenburg, SWEDEN
|
|
Production Company
|
SOCIAL CLUB Stockholm, SWEDEN
|
Credits
| Jonas Sjövall |
Welcom GBG |
Creative Director |
| Joakim Brinkenberg |
Welcom GBG |
Account Director |
| Monica Persson |
Welcom GBG |
Account Manager |
| Niclas Hallgren |
Welcom GBG |
Copywriter |
| Andreas Larsson |
Welcom GBG |
Art Director |
| Robert Nylund |
Social Club |
Director |
| Philippe Tempelman |
Social Club |
Director |
| Mattias Rudh |
Social Club |
Director Of Photography |
| Niklas Jakobsson |
Social Club |
Producer |
| Adam Marshall |
White House Post |
Editor |
| Ulf Kinnesson |
Intersport Sweden |
CEO |
| Robert Kindstrand |
Intersport Sweden |
Marketing Director |
| Erik Olsson |
Red Pipe |
Sound Design Arrangement |
| Annika Pehrson |
Stopp |
Grade |
| Seinabo Sey |
|
Music Artist |
| Magnus Lidehäll |
|
Producer Music |
The Campaign
A road-trip through Sport Sweden during two warm early summer weeks, with Seinabo Seys song Hard Time as a soundtrack from day one. The trip was filled with both spontaneous and planned meetings with people who love sport in many different forms. In addition to the profiles we found on the sports fields, in the gym, in the suburb and in the middle of nowhere - we casted participants among Intersport employees, players from the National football team and Olympic medalists.