MAKE YOUR SPARE TIME MORE EXCITING
| Title | MAKE YOUR SPARE TIME MORE EXCITING |
| Brand | SWEDISH SCOUT ASSOCIATION |
| Product/Service | SCOUT ASSOCIATION |
| Category |
A15. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
GARBERGS Stockholm, SWEDEN
|
|
Advertising Agency
|
GARBERGS Stockholm, SWEDEN
|
|
Production Company
|
GIANTS & TOYS Stockholm, SWEDEN
|
Credits
| Petter Ödeen |
Garbergs |
Creative Director |
| Rebecka Osvald |
Garbergs |
Copywriter |
| Jacob Frisk |
Garbergs |
Art Director |
| Anna Frick |
Garbergs |
Account Director |
| Johanna Gustafsson |
Garbergs |
Planner |
| Annika Witkowska |
Garbergs |
Agency Producer |
| Robin Lidbom |
Garbergs |
Agency Assistant |
| Anna Nilsson |
Scouterna |
Content Manager |
| Malin Wallén |
Scouterna |
Production Manager |
| Ulrika Askegren |
Scouterna |
Generral secretary |
| Ludvig Hansson |
Scouterna |
Project Manager IT |
| Caroline Thunved |
Scouterna |
Communications Manager |
| Magnus Rösman |
Giants/Toys |
Director |
| Christian Rehnfors |
Giants/Toys |
Producer |
The Campaign
A young girl runs down the stairs of her house on her way to the front door. Her mum comes to the hallway. She notices that her daughter is packing a bag.
Mum: Where are you going?
The girl, without looking up: Don’t know.
Mum: When are you coming home?
The girl still doesn’t look up: I’ll stay out.
Mum: Don’t forget the knife.
Short break. The girl looks up on her mum.
Mum: Bye, (turns away and starts walking).
The girl sighs, swings the bag over her shoulder and walks out the door.
Cut to an outdoor camp scene by a lake where young people are sitting by a fire, holding skewers.
Text: Make your spare time more exciting.
Swedish Scouts logo.