| Title | IKEA BUNGEE JUMP |
| Brand | IKEA BELGIUM |
| Product/Service | WIRELESS CHARGING SOLUTIONS |
| Category |
A08. Retail Stores, Restaurants & Fast Food Outlets |
|
Entrant Company
|
DDB BRUSSELS, BELGIUM
|
|
Advertising Agency
|
DDB BRUSSELS, BELGIUM
|
|
Media Agency
|
INITIATIVE Brussels, BELGIUM
|
|
Production Company
|
ROCOCO Antwerp, BELGIUM
|
Credits
| Peter Ampe |
DDB BRUSSELS |
Executive Creative Director |
| Tim Arts/Stefan van den Boogaard |
DDB BRUSSELS |
Creative Team |
| Miguel Aguza |
IKEA |
Country External Communication Manager |
| Peter Jongert |
IKEA |
|
| Francis Lippens |
DDB BRUSSELS |
Account Director |
| Kaat De Brandt |
DDB BRUSSELS |
Account Manager |
| Astrid De Paep |
DDB BRUSSELS |
Account Executive |
| Dominique Poncin |
DDB BRUSSELS |
Strategic Director |
| Maarten Van Daele |
DDB BRUSSELS |
Strategic Planner |
| Michael D'hooge |
DDB BRUSSELS |
Content/Insight Planner |
| Brigitte Verduyckt |
DDB BRUSSELS |
Agency Producer |
| Jan/Raf Roosens |
Rococo |
Directors |
| Annelies Nyns |
Rococo |
Producer |
The Campaign
We produced a 3-minute mockumentary / documentary on ‘the first wireless bungee jump’. In a world with an ever-shortening attention span it was a gamble to try and captivate people’s attention for 3 minutes. That’s why we chose to aim high and delight creatively.
The mockumentary shows that the era of 'wireless' is finally here. Everything is wireless, and even bungee jumping may soon be done without the elastic attachment. The documentary tells the story of a team of scientists and one volunteer ready to try and attempt the first wireless bungee jump. It is only at the very end after a successful jump that viewers get the full picture: Wireless bungee jumping: one day | Wireless charging: today.