| Title | BIGMACSHOP |
| Brand | McDONALD´S |
| Product/Service | BIGMAC |
| Category |
A08. Retail Stores, Restaurants & Fast Food Outlets |
|
Entrant Company
|
DDB STOCKHOLM, SWEDEN
|
|
Advertising Agency
|
DDB STOCKHOLM, SWEDEN
|
|
Media Agency
|
OMD Stockholm, SWEDEN
|
|
PR Agency
|
PRIME Stockholm, SWEDEN
|
|
Production Company
|
HOUSE Stockholm, SWEDEN
|
|
Production Company 2
|
FOLKE FILM Stockholm, SWEDEN
|
Credits
| Simon Higby |
Ddb Stockholm |
Art Director |
| Stefan Gustafsson |
Ddb Stockholm |
Copywriter |
| Johan Ljungman |
Ddb Stockholm |
Business Director |
| Jeanette Ytterman |
Ddb Stockholm |
Account Director |
| Emmi Wilhelmsson |
Ddb Stockholm |
Account Manager |
| Pärmartin Jonsson |
Ddb Stockholm |
Graphic Designer |
| Christian Björnerhag |
Ddb Stockholm |
Photoshop Artist |
| Anna Hellenberg |
Ddb Stockholm |
Print Manager |
| Christian Budtz |
Ddb Stockholm |
Strategic Planner |
| Isa Svärd |
Ddb Stockholm |
Graphic Designer |
| Jenny Gunnarsson |
Ddb Stockholm |
Front End Developer |
| Dennis Phang |
Ddb Stockholm |
Web Designer |
| Johan Svensson |
Ddb House |
Executive Producer |
| Anna Svensson |
Ddb Stockholm |
Account Manager |
| Magnus Flobecker |
Magnus Flobecker AB |
Costume Design |
| Rickard Berggren |
Ddb Stockholm |
Social media manager |
| Daniel Israeli |
Ddb Stockholm |
Special Production Manager |
| Marcus Söderlund |
Folke Film |
Director |
The Campaign
To promote the Big Mac Shop – an online store actually selling Big Mac clothing line and lifestyle merchandise to fans – we decided to behave like a high street retailer and launch our 2015 collection. We did this in the most feel-good, stereotypical lifestyle way possible. Enjoy!