| Title | #SMARTEFFECT |
| Brand | MERCEDES-BENZ PORTUGAL |
| Product/Service | SMART FORTWO |
| Category |
B01. Internet Film |
|
Entrant Company
|
BBDO PORTUGAL Lisbon, PORTUGAL
|
|
Advertising Agency
|
BBDO PORTUGAL Lisbon, PORTUGAL
|
|
Media Agency
|
COMON.PT Lisbon, PORTUGAL
|
|
Production Company
|
JACK THE MAKER Lisbon, PORTUGAL
|
|
Production Company 2
|
WONDR Lisbon, PORTUGAL
|
|
Production Company 3
|
PIX MIX Lisbon, PORTUGAL
|
Credits
| Rui Silva |
BBDO Portugal |
President/CCO |
| Marco Pacheco |
BBDO Portugal |
Creative Director |
| Ruben Rodrigues |
BBDO Portugal |
Art Director |
| André Pereira |
BBDO Portugal |
Copywriter |
| Rita Bastos |
BBDO Portugal |
Account Director |
| Ana Rondão |
BBDO Portugal |
Agency Producer |
The Campaign
In this film, it’s another day in the city and a few innocent drivers try parallel parking in a vacant space between two cars. Nothing-new here. Except, when these non-smart drivers try to park, something magical happens: two cars start to shrink in real time and in front of their eyes, creating more space for them. It’s the #smarteffect.