THE WORLD'S MOST DANGEROUS ROAD
| Title | THE WORLD'S MOST DANGEROUS ROAD |
| Brand | A.T.U |
| Product/Service | CAR SERVICE (REPAIR, REPAIR PARTS) |
| Category |
B01. Internet Film |
|
Entrant Company
|
HEIMAT Berlin, GERMANY
|
|
Advertising Agency
|
HEIMAT Berlin, GERMANY
|
|
Production Company
|
TONY PETERSEN FILM Berlin, GERMANY
|
Credits
| Guido Heffels |
Heimat/Berlin |
Chief Creative Officer |
| Ramin Schmiedekampf |
Heimat/Berlin |
Creative Director |
| Frank Hose |
Heimat/Berlin |
Creative Director |
| Gunther Osburg |
Heimat/Berlin |
Copywriter |
| Marlon Fischer |
Heimat/Berlin |
Copywriter |
| Maik Richter |
Heimat/Berlin |
Managing Director |
| Frauke Bielefeld |
Heimat/Berlin |
Account Director |
| Christina Walke |
Heimat/Berlin |
Account Director |
| Sascha Winkler |
Heimat/Berlin |
Account Manager |
| Karolin Saak |
Heimat/Berlin |
Account Manager |
| Katrin Zilliger |
Heimat/Berlin |
Agency Producer |
| Michael Duttenhöfer |
Tony Petersen |
Producer |
| Vesa Manninen |
Tony Petersen |
Director |
The Campaign
An ordinary man is driving on a lovely countryside road. Everything is calm and easy as he is listing to the pop-tunes in the radio. Then a laconic voice from the off starts: “This is a road. Just like you’d find anywhere. And this is a road with worn-out shock absorbers. Just like you’d find on many cars.” As we listen to the words the lane cracks and breaks. The voice is talking about different kinds of wear and tear and the situation on the street escalates. We see the car passing a hilarious firework of disasters: a demented ape ruining the wipers, a flying toilet, an apocalyptic vulcano. The voice from the off explains: “A car in need of repair will make any road the most dangerous road in the world.” The gigantic explosions fade to black. “But there’s hope: A.T.U – Germany’s number 1 auto repair chain.” The logo and claim of the brand appear.