| Title | LETTERS |
| Brand | VOLKSWAGEN |
| Product/Service | DON’T TEXT AND DRIVE. |
| Category |
A15. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
DDB GROUP Hamburg, GERMANY
|
|
Advertising Agency
|
DDB GERMANY HAMBURG, GERMANY
|
|
Production Company
|
SEHSUCHT Hamburg, GERMANY
|
Credits
| Eric Schoeffler |
DDB Group Germany Gmbh |
Chief Creative Officer |
| Sven Klohk |
DDB Group Germany Gmbh |
Managing Director Creative |
| Paul Carrera |
DDB Group Germany Gmbh |
Creative Director |
| Paul Carrera |
DDB Group Germany Gmbh |
Art Direction |
| Juarez Rodrigues |
DDB Group Germany Gmbh |
Copywriter |
| Joshua Bunge |
DDB Group Germany Gmbh |
Account Manager |
| Kamila Koelling |
DDB Group Germany Gmbh |
Art Buying |
| Hans-Christoph Schultheiss/Carol Gruner |
DDB Group Germany Gmbh |
Graphic Design |
| Leon Hüppauf |
|
Cameraman |
| Hans-Christoph Schultheiss/Carol Gruner |
|
Motion Graphics/3D |
| Hans-Christoph Schultheiss |
|
Director |
| Hans-Christoph Schultheiss |
|
Cutting |
| Audionerve/Jochen Mader |
|
Sound Design |
| Florian Zachau/Yacoob Essack |
|
Compositing |
The Campaign
From the perspective of a driver, the films start on an empty road as the vehicle is continuously moving forward. After a few seconds, we listen to the characteristic sound of a smartphone receiving a message. The vehicle keeps moving and, as we listen to typing sounds, we see letters appearing on the road. In the end, the combination of the typed letters forms the shape of things that can cause serious accidents.