Title	SAVE THE HOFF: POLAR BEARS
Brand	BBC
Product/Service	NEW COMEDY SHOW FOR BBC BRIT: HOFF THE RECORD
Category	A10. Publications & Media
Entrant Company	DUVAL GUILLAUME Antwerp, BELGIUM
Advertising Agency	DUVAL GUILLAUME Antwerp, BELGIUM
Media Agency	VIZEUM Oslo, NORWAY
Production Company	MADE IN BRUSSELS Brussels, BELGIUM

Name	Company	Position
Koenraad Lefever	Duval Guillaume	Execute Creative Director
Dries de Wilde	Duval Guillaume	Executive Creative Director
Karel De Mulder	Duval Guillaume	Copywriter
Arnaud Bailly	Duval Guillaume	Art Director
alewijn dekker	Duval Guillaume	Managing Director
Jef Leysen	Duval Guillaume	Account Manager
Marc Van Buggenhout/Tuyen Pham	ASP	Tv producer
Filip Vangeffelen	MIB	Executive Producer
Kurt Stallaert	Made In Brussels	Director
Richard Spragg	BBC Worldwide	Head of Marketing
Kasia Kurasz	BBC Worldwide	Marketing Manager
Rebecca Ojumu	BBC Worldwide	Marketing Co-ordinator
David Lee	BBC Worldwide	Creative Manager
Veronika Nemeth	BBC Worldwide	Senior Production Coordinator
Joakim Wang	Nordic Arena Oslo	Senior Producer
Alex Metcalfe	Upsidedown Films	DOP
Olivier Lathuy/Nick Fortemps	Ace Image Factory	Editor
Elke Broothaers	Ace Image Factory	Researcher
Veronique Sels	Duval Guillaume	Executive Creative Director

The Campaign

We open with nature footage of a polar bear, and epic swelling music in the background. The viewer might easily assume this is the beginning of a nature documentary. As we see the polar bear looking around, the manly and calm VO says: "There are 10.000 polar bears left..." We cut to a new image of a widespread snowy fields, as the VO pauses. A man stands up and comes into the shot. The man, who also turns out to be the VO, is David Hasselhof! "But there is only 1 Hoff left in the world" We cut to the end shot, where we see our tagline: 'Save The Hoff: every view counts'