| Title | SAVE THE HOFF: WOLVES |
| Brand | BBC |
| Product/Service | NEW COMEDY SHOW FOR BBC BRIT: HOFF THE RECORD |
| Category |
A10. Publications & Media |
|
Entrant Company
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
|
Advertising Agency
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
|
Media Agency
|
VIZEUM Oslo, NORWAY
|
|
Production Company
|
MADE IN BRUSSELS Brussels, BELGIUM
|
Credits
| Koenraad Lefever |
Duval Guillaume |
Execute Creative Director |
| Dries de Wilde |
Duval Guillaume |
Executive Creative Director |
| Karel De Mulder |
Duval Guillaume |
Copywriter |
| Arnaud Bailly |
Duval Guillaume |
Art Director |
| Alewijn Dekker |
Duval Guillaume |
Managing Director |
| Jef Leysen |
Duval Guillaume |
Account Manager |
| Marc Van Buggenhout/Tuyen Pham |
ASP |
Tv producer |
| Filip Vangeffelen |
MIB |
Executive Producer |
| Kurt Stallaert |
Made In Brussels |
Director |
| Richard Spragg |
BBC Worldwide |
Head of Marketing |
| Kasia Kurasz |
BBC Worldwide |
Marketing Manager |
| Rebecca Ojumu |
BBC Worldwide |
Marketing Co-ordinator |
| David Lee |
BBC Worldwide |
Creative Manager |
| Veronika Nemeth |
BBC Worldwide |
Senior Production Coordinator |
| Joakim Wang |
Nordic Arena Oslo |
Senior Producer |
| Alex Metcalfe |
Upsidedown Films |
DOP |
| Olivier Lathuy/Nick Fortemps |
Ace Image Factory |
Editor |
| Elke Broothaers |
Ace Image Factory |
Researcher |
| Veronique Sels |
Duval Guillaume |
Executive Creative Director |
The Campaign
We open with nature footage of a wolf running through the woods, and epic swelling music in the background.
The viewer might easily assume this is the beginning of a nature documentary.
As we see the wolf looking around, the manly and calm VO says: "There are 200.000 wolves left in the wild..."
We cut to a new image of a wild forrest, as the VO pauses.
A man stands up and comes into the shot. The man, who also turns out to be the VO, is David Hasselhof!
"But there is only 1 Hoff left in the world"
We cut to the end shot, where we see our tagline: 'Save The Hoff: every view counts'