| Title | THE UNCRASHABLE TOYCARS |
| Brand | DAIMLER |
| Product/Service | BRAKE ASSIST SYSTEM PLUS |
| Category |
A07. Cars & Automotive Services |
|
Entrant Company
|
JUNG von MATT Hamburg, GERMANY
|
|
Advertising Agency
|
JUNG von MATT Hamburg, GERMANY
|
|
Production Company
|
MARKENFILM Berlin, GERMANY
|
Credits
| Thim Wagner |
Jung von Matt AG |
Executive Creative Director |
| Thomas Heyen |
Jung von Matt AG |
Creative Director |
| Markus Kremer |
Jung von Matt AG |
Creative Director |
| Christian Baur |
Jung von Matt AG |
Art Director |
| Simon Hattrup |
Jung von Matt AG |
Art Director |
| Victoria Walter |
Jung von Matt AG |
Art Director |
| Leonhard Keller |
Jung von Matt AG |
Copywriter |
| Benedikt Gaideczka |
Jung von Matt AG |
Graphic Designer |
| Sebastian Hoelzer |
Jung von Matt AG |
Graphic Designer |
| Sonja Schaefer |
Jung von Matt AG |
Graphic Designer |
| Carmen Bayer |
Jung von Matt AG |
Account Manager |
| Julian Pankratz |
Jung von Matt AG |
Account Manager |
| Robert Tewes |
Markenfilm Berlin |
Executive Producer |
| Robin Polák |
Markenfilm Berlin |
Director |
| Marion Dopfer |
Markenfilm Berlin |
Producer |
| Kathrin Schmoll |
Markenfilm Berlin |
Editor |
| Tanja Häring |
Markenfilm Berlin |
Kamera |
| Dr. Jens Thiemer |
Daimler AG |
Vize President Marketing Communications Mercedes-Benz Cars |
| Damir Maric |
Daimler AG |
Head of Marketing Communications |
| Milena Hastmann-Nott |
Daimler AG |
Marketing Communications |
The Campaign
Kids love to crash toy cars. But what happens if they can’t? In order to promote the Brake Assist System PLUS, Mercedes-Benz installed super strong magnets inside toy cars, and delivered them to people with the highest safety demands: families. To show them live at home a system that avoids crashes – hated by kids, loved by adults.