Title	EARTH 2045
Brand	SPP
Product/Service	PENSION FUNDS
Category	B01. Internet Film
Entrant Company	M&C SAATCHI STOCKHOLM, SWEDEN
Advertising Agency	M&C SAATCHI STOCKHOLM, SWEDEN
Production Company	B-REEL Stockholm, SWEDEN

Name	Company	Position
M/C Saatchi Stockholm	M/C Saatchi Stockholm	-
Patrik Gyllström	B-reel Films	Director
Kith Kättström	B-reel Films	Producer
Elina Nilsson	B-reel Creative	Producer
Rikard Åström	B-reel Films	Executive Producer
David Grehn	-	DOP Lighting Cameraman
Johan Rosenberg	Alster	VFX CD/Mattepainting/Compositing artist
Music Super Circus	Music Super Circus	-
Red Pipe Sound Design	Red Pipe Sound Design	-

The Campaign

We see a day in the world in the year 2045 in a sustainable and in a non-sustainable version. The two versions are separated through a slider, and through it the viewers can control and choose which version to watch and compare the difference. The slider moves seamlessly and both sound effects and music are affected. We open on a building and see an elderly woman pull a curtain to the side. We see the difference between the sustainable and the non-sustainable world, with green trees and futuristic technological buildings in the sustainable one and roads, concrete and worn down buildings in the non-sustainable. We cut to a bathroom where a man is helping his daughter brush her teeth. In the non-sustainable version, the water running from the tap is dirty. Then we see the news with reports of a new solar energy park in Sahara/energy restrictions and riots throughout Europe; a city where a lady is walking with a stroller/a homeless lady with a shopping cart; a group of children having cake at a picnic/a group of children wearing air pollution masks and so on. Message: How do you want the world to be when you retire? Save sustainably.