| Title | BRADLEY |
| Brand | HARDYS |
| Product/Service | WINE |
| Category |
A02. Drinks (Alcoholic & Non-Alcoholic) |
|
Entrant Company
|
McCANN Birmingham, UNITED KINGDOM
|
|
Advertising Agency
|
McCANN Birmingham, UNITED KINGDOM
|
|
Production Company
|
PLAZA FILMS Sydney, AUSTRALIA
|
Credits
| Joe Ivory |
McCann Central |
Copywriter |
| Jamie Buckingham |
McCann Central |
Art Director |
| Vince McSweeney |
McCann Central |
Executive Creative Director |
| Jo Jacques |
McCann Central |
Account Director |
| Doug Laird |
McCann Central |
Planner |
| Tom Hawthorne |
Mccann Central |
Strategic Director |
The Campaign
This film shows the England cricketer, Stuart Broad, taking part in a promotional photoshoot to celebrate Hardys sponsorship of the England cricket team. The scene is set in a Hardys vineyard in Australia, and the photographer is trying to get one of the Australian Hardys workers, Bradley, to take part. But as a proud Australian, Bradley isn't too happy about being close to a player from his country's biggest team's sporting enemy.