| Title | GRANDMA |
| Brand | ALDI SPAIN |
| Product/Service | SUPERMARKET |
| Category |
A08. Retail Stores, Restaurants & Fast Food Outlets |
|
Entrant Company
|
THE BACKROOM BARCELONA, SPAIN
|
|
Advertising Agency
|
THE BACKROOM BARCELONA, SPAIN
|
|
Media Agency
|
UNIVERSAL MCCANN Barcelona, SPAIN
|
Credits
| Driss Abrouk |
THE BACKROOM |
Copywriter |
| Raquel Martínez |
THE BACKROOM |
Copywriter |
| Eva Soler |
THE BACKROOM |
Account Manager |
| Macarena Chozas |
THE BACKROOM |
Account Manager |
| Carla Tortosa |
THE BACKROOM |
Planner |
| Paula Solé |
THE BACKROOM |
Planner |
| Nacho Gómez |
|
DIRECTOR |
| Coral Sellarés |
|
Producer |
| MAITE CARRILLO |
THE BACKROOM |
Executive Creative Director |
The Campaign
How much does it cost to forget your ex boyfriend?
How much does it cost to start a Monday morning?
And a sweet landing from vacation?
How much does it cost to tell news? The good and the bad ones?
Well, exactly ….. In Aldi, to forget your ex boyfriend costs 23,13€
Aldi has decoded the emotions behind every shopping trolley. Three pieces out of thirteen that reflect, with a touch of irony, our feelings and circumstances within the shopping purchase moment.