| Title | FILLET NORDSCHLEIFE |
| Brand | LEXUS DIVISION, TOYOTA DEUTSCHLAND |
| Product/Service | LEXUS MOTORSPORTS, LEXUS IS F CCS-R |
| Category |
B03. Branded Content & Entertainment Film |
|
Entrant Company
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SAATCHI & SAATCHI DÜSSELDORF, GERMANY
|
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Advertising Agency
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SAATCHI & SAATCHI DÜSSELDORF, GERMANY
|
|
Production Company
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NüRBURGRING.TV MEDIA SERVICES Nürburg, GERMANY
|
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Production Company 2
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CHAMAELEON DIGITAL VISION Duesseldorf, GERMANY
|
| Alexander Reiss |
Saatchi/Saatchi Düsseldorf |
Executive Creative Director |
| Daniel Grether |
Saatchi/Saatchi Düsseldorf |
Creative Director |
| Daniel Grether |
Saatchi/Saatchi Düsseldorf |
Copywriter |
| Thomas Goebel |
Saatchi/Saatchi Düsseldorf |
Art Director |
| Rene Menzel |
Saatchi/Saatchi Düsseldorf |
Managing Director |
| Sabine Leukel |
Saatchi/Saatchi Düsseldorf |
Sr. Account Manager |
| Michael M. Maschke |
Saatchi/Saatchi Düsseldorf |
Head of Creative Services |
| Michel Pathe |
Nürburgring.tv media services (Wige Group) |
Producer |
| Andrej Gontcharov |
Andrej Gontcharov |
Editor |
| Marius Althof |
Nürburgring.tv media services (Wige Group) |
Cameraman |
| Marius Kureg |
Nürburgring.tv media services (Wige Group) |
Cameraman |
| Nico Gather |
Nürburgring.tv media services (Wige Group) |
Cameraman |
| Mario Kotaska |
Mario Kotaska |
Chef/Food Styling |
„Fillet Nordschleife“ is done in a recipe video style. It presents how to do a perfect beef fillet step by step. Surprisingly the oven is a race car – and the fillet is cooked under its bonnet. The film is a documentary of a real-time live experiment with a Lexus race car during the 24h race event at the Nürburgring Nordschleife. Using energy excellently a delicious meal has been cooked on that legendary and dangerous race track. Nobody did that before. In the end, the fillet and asparagus is served to drivers, team boss and Lexus Germany’s General Manager – right there in the box at the Nürburgring.