| Title | #IN THE NAME OF BREASTS |
| Brand | CARTE NOIRE |
| Product/Service | LET'S TALK ABOUT BREAST CANCER |
| Category |
B01. Internet Film |
|
Entrant Company
|
BETC Paris, FRANCE
|
|
Advertising Agency
|
BETC Paris, FRANCE
|
|
Production Company
|
CONTROL FILMS Paris, FRANCE
|
Credits
| Manoelle Van Der Vaeren |
Betc |
Creative Director |
| David Aronson |
Betc |
Copywriter |
| Fanny Molins |
Betc |
Copywriter |
| Pierre Caurret |
Betc |
Art Director |
| Caroline Bouillet |
Betc |
Agency Producer |
| Mal |
- |
Directors |
| - |
Schmooz |
Sound Production |
| Mathilde Reymondier/Elisabète Vidal/Xavier Seyrig |
Carte Noire |
Brand Management |
| Anne-isabelle Cerles/Vincent Reynaud Lacroze/Amandine Platet |
Betc |
Agency Management |
The Campaign
For the Breast Cancer Awareness Month, we created a social campaign for France under the hashtag #AuNomDesSeins (“In the name of breasts”). The campaign encourages women to book breast screenings and asks them to post their own pictures on social media with the hashtag in order to spread the word.
The video features famous French personalities such as singer Micky Green, underwear designer Chantal Thomas and musician Yelle (who also created the original soundtrack for the campaign).