| Title | WAG THE TAIL |
| Brand | NSB - NORWEGIAN RAILROAD |
| Product/Service | ON BOARD PRODUCTS |
| Category |
A09. Travel, Transport & Tourism, Entertainment & Leisure |
|
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
|
Media Agency
|
CARAT Oslo, NORWAY
|
Credits
| Stian Johansen |
POL |
Creative Director |
| Janne Brenda Lysø |
POL |
Creative Director |
| Monika Augustsson |
POL |
Account Director |
| Lise Schelvan |
POL |
Account Manager |
| Mikkel Sandemose |
Pravda |
Director |
| Mette Waaberg |
Pravda |
Producer |
| Martin Myhre |
Pravda |
Producer |
The Campaign
The film starts with a super which reads: NSB exaggerates: The look your dog gives you from the luggage belt.
We see truly sad dog, placed in his cage, moving away from his owner as he stands by the baggage belt on an airport. The dogs eye tear up - and so does the owner - as the dogs disappeares on the belt along with other luggage.
Cut to the owner and the dog relaxing on the train. The super reads: Wag the tail. Travel by train. NSB (The norwegian railroad)