| Title | LOOK DADDY, LOOK |
| Brand | NSB - NORWEGIAN RAILROAD |
| Product/Service | ON BOARD PRODUCTS |
| Category |
A09. Travel, Transport & Tourism, Entertainment & Leisure |
|
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
|
Media Agency
|
CARAT Oslo, NORWAY
|
Credits
| Stian Johansen |
POL |
Creative Director |
| Janne Brenda Lysø |
POL |
Creative Director |
| Monika Augustsson |
POL |
Account Director |
| Lise Schelvan |
POL |
Account Manager |
| Mikkel Sandemose |
Pravda |
Director |
| Mette Waaberg |
Pravda |
Producer |
| Martin Myhre |
Pravda |
Producer |
The Campaign
The film starts with a super which reads: NSB censors: What Lisa's dad said after 4 hours of nagging from the back seat.
A dad is driving his car. The rain is pouring down and the driving conditions requires his attention. But so does his daughter, in the back seat. She is trying to show him her drawing. Repeating over and over: "Look, daddy. Look, daddy. Look, look." He tries to tell her she has to wait. Until he looses it, completely. And screams: Shut the f... (here we've used classical music to sensor his words).
Cut to the train where the dad is relaxing in his seat when his daughter does running from the playroom with a drawing for him to look at.
The super reads: Look daddy, look. Travel by train. NSB (Norwegian railroad).