Title	PEE ON THE GO
Brand	NSB - NORWEGIAN RAILROAD
Product/Service	ON BOARD PRODUCTS
Category	A09. Travel, Transport & Tourism, Entertainment & Leisure
Entrant Company	TRY/APT/POL Oslo, NORWAY
Advertising Agency	TRY/APT/POL Oslo, NORWAY
Media Agency	CARAT Oslo, NORWAY

Name	Company	Position
Stian Johansen	POL	Creative Director
Janne Brenda Lysø	POL	Creative Director
Monika Augustsson	POL	Account Director
Lise Schelvan	POL	Account Manager
Mikkel Sandemose	Pravda	Director
Mette Waaberg	Pravda	Producer
Martin Myhre	Pravda	Producer

The Campaign

The film starts with a super which reads: NSB Dramatizes: Four honks and one finger Highway 7 In rural Norway a car stops by the road. The front door opens and a woman comes running out, while pulling her skirt. She pulls down her stockings, kneels down behind the car, and starts peeing. She tries to hide from the other cars and drivers, but they can obviously see her, because they start honking their horns. The woman is embarrassed and after4 honks she lifts her hand and raises her middle finger at the passing cars. We cut just before we can see the finger. Cut to the woman, leaving the toilet on board the train, in harmony. The super reads: Pee on the go. Travel by train. NSB (Norwegian railroad)