| Title | ZZZZZZ. |
| Brand | NSB - NORWEGIAN RAILROAD |
| Product/Service | ON BOARD PRODUCTS |
| Category |
A09. Travel, Transport & Tourism, Entertainment & Leisure |
|
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
|
Media Agency
|
CARAT Oslo, NORWAY
|
Credits
| Stian Johansen |
POL |
Creative Director |
| Janne Brenda Lysø |
POL |
Creative Director |
| Monika Augustsson |
POL |
Account Director |
| Lise Schelvan |
POL |
Account Manager |
| Mikkel Sandemose |
Pravda |
Director |
| Mette Waaberg |
Pravda |
Producer |
| Martin Myhre |
Pravda |
Producer |
The Campaign
The film starts with a super which reads: NSB Borrows. An informercial from the 80's about falling asleep behind the wheel.
Cut to the informercial (especially made for this film) in VHS quality, showing a young man in the 80's driving, yawning, and deciding to stop his car to relax in the his seat for 15 minutes. (The v.o. explains this in a very educational tone.)
Cut to present time, on the train, in the sleeping compartement. The same man, 30 years older, puts his glasses on the night stand, turns of the light and goes to sleep.
The super reads: Zzzzzz. Travel by train. NSB (Norwegian railroad.)