| Title | SAMSUNG HEARING HANDS |
| Brand | SAMSUNG ELECTRONICS TURKEY |
| Product/Service | SAMSUNG VIDEO BASED CALL CENTER FOR HEARING IMPAIRED |
| Category |
B01. Internet Film |
|
Entrant Company
|
LEO BURNETT ISTANBUL, TURKEY
|
|
Advertising Agency
|
LEO BURNETT ISTANBUL, TURKEY
|
|
Media Agency
|
STARCOM MEDIAVEST GROUP Istanbul, TURKEY
|
|
Production Company
|
DINAMO ISTANBUL, TURKEY
|
Credits
| Oktar Akın |
LEO BURNETT İSTANBUL |
Creative Director |
| Emrah Akay |
LEO BURNETT İSTANBUL |
Creative Director |
| Öykü Berberoğlu |
LEO BURNETT İSTANBUL |
Creative Group Head |
| Aren Selvioğlu |
LEO BURNETT İSTANBUL |
Creative Group Head |
| Sezgin Rızaoğlu |
LEO BURNETT İSTANBUL |
Copywriter |
| Deniz Çavdar |
LEO BURNETT İSTANBUL |
Copywriter |
| Sevinç Öktem |
LEO BURNETT İSTANBUL |
Agency Producer |
| Erman Karahisarlı |
LEO BURNETT İSTANBUL |
Agency Producer |
| Meltem Gençkırlı |
LEO BURNETT İSTANBUL |
Account Director |
| Gözde Attila |
LEO BURNETT İSTANBUL |
Account Supervisor |
| İsmail Seval |
LEO BURNETT İSTANBUL |
Planning Director |
| Berkant Avcı |
LEO BURNETT İSTANBUL |
Planner |
The Campaign
To promote Samsung Turkey’s video call center for people with hearing problems, we came up with a heartwarming stunt and caught it all on camera. The spot shows a day (made special) in the life of Muharrem, a regular, likeable young guy who is deaf. As he goes about his daily rotuine, Muharrem is pleasantly surprised to see strangers around him using sign language to communicate with him and make his day easier. Finally, a lady from the Samsung Call Center – using sign language on the screen at a kiosk in a public square – reveals the surprise. He breaks into a wide grin and sheds a few tears. A world without barriers is everyone’s dream.