Title	MAN FLU
Brand	MCNEIL SWEDEN
Product/Service	IPREN
Category	B01. Internet Film
Entrant Company	ADVANCE Copenhagen, DENMARK
Advertising Agency	ADVANCE Copenhagen, DENMARK
Production Company	SOCIAL CLUB Stockholm, SWEDEN

Name	Company	Position
Casper Juul Kaufmann	Advance A/S	Client Service Director
Gavin Mulligan	Advance A/S	Creative Director
Chris Calvert	Advance A/S	Copywriter
Mai Pagh	Advance A/S	Art Director
Stine Darby	Advance A/S	Planner
Trine Schou	Advance A/S	Agency Producer
Louise Aalbæk	Advance A/S	Project Manager

The Campaign

Ipren draws attention to the Swedish propensity for accepting pain as a way of life, sometimes even indulging in it, by taking a tongue-in-cheek look at the phenomenon of Man Flu – a condition where a simple cold elicits a reaction more suited to a serious disease, in the patient.