| Title | REVERSE |
| Brand | FONDAZIONE EXODUS |
| Product/Service | DON'T DRINK & DRIVE |
| Category |
A15. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
McCANN WORLDGROUP Milan, ITALY
|
|
Advertising Agency
|
McCANN WORLDGROUP Milan, ITALY
|
|
Production Company
|
COLLATERAL FILMS Milan, ITALY
|
Credits
| Alessandro Sabini |
Mccann Worldgroup |
Chief Creative Officer |
| Gaetano Del Pizzo |
Mccann Worldgroup |
Creative Director |
| Gaston Guetmonovitch |
Mccann Worldgroup |
Creative Director |
| Alessandro Sabini - Curro Piqueras |
Mccann Worldgroup |
Copywriter |
| Eoin Sherry - Gaetano Del Pizzo |
Mccann Worldgroup |
Art Director |
| Michele Virgilio |
Mccann Worldgroup |
Agency Producer |
| Sebastiano Jodice |
Collateral Films |
Executive Producer |
| Guido Cella |
Collateral Films |
Executive Producer |
| Davide Bedoni |
Collateral Films |
Director |
| Antonella Scaliero |
360fx |
Executive Producer |
| Francesco Di Trani |
Collateral Films |
Producer |
| Michele Brandstetter |
Collateral Films |
D.o.p. |
| Edoardo Setti |
Collateral Films |
Editor |
| Giorgia Meacci |
Collateral Films |
Colorist |
| Giacomo Cella |
Collateral Films |
Sound Design |
The Campaign
It is scientifically proven that 3 servings of alcohol drinks like vodka (0.9/1.2 g of alcohol per 1 liter of blood) are enough to affect your ability to see things clearly while you are driving. This truth is simply demonstrated through a metaphorical experiment: without the use of postproduction, using the mirror effect of the alcoholic liquid, we show how 3 servings of alcohol can distort a road sign.