| Title | LIFT |
| Brand | JUVA SANTÉ |
| Product/Service | MERCUROCHROME |
| Category |
A04. Cosmetics & Beauty, Toiletries and Pharmacy |
|
Entrant Company
|
HAVAS 360 Puteaux, FRANCE
|
|
Advertising Agency
|
HAVAS 360 Puteaux, FRANCE
|
|
Production Company
|
OPEN HOUSE Los Angeles, USA
|
Credits
| Thomas Derouault |
Havas 360 |
Executive Creative Director |
| Alban Pénicaut |
Havas 360 |
Creative Director |
| Edouard Dorbais |
Havas 360 |
Copywriter |
| Rémi Arnaud |
Havas 360 |
Art Director |
| Anne Pruvost |
Open House |
Executive Producer |
| Pitof Comar |
Open House |
Executive Producer |
| Alban Pénicaut |
|
Director |
| Vincent Mayet |
Havas 360 |
co-CEO |
| Ophélie Dumay |
Havas 360 |
Account Director |
| Valentin Fleur |
Havas 360 |
Account Executive |
| Flora Batisse |
Havas 360 |
Account Manager |
The Campaign
To show the wide range of Mercurochrome products, we created a campaign where products are the stars. They are telling the end of the scenes and make the stories evolving.
A pretty woman meets an elegant man in an elevator. The elevator seems to break down. The image stops and a Mercurochrome product (for example: Fresh Breath Spray) appears revealing the story’s end. The scene starts again and again with other different Mercurochrome products to make the story evolving.