| Title | HELLO MASTER |
| Brand | HELLO BANK! |
| Product/Service | BANKING |
| Category |
A11. Financial Products & Services |
|
Entrant Company
|
PUBLICIS BRUSSELS, BELGIUM
|
|
Advertising Agency
|
PUBLICIS BRUSSELS, BELGIUM
|
|
Media Agency
|
HAVAS MEDIA Brussels, BELGIUM
|
|
Production Company
|
ADULT IMAGE Brussels, BELGIUM
|
Credits
| Tom Berth/Geert De Rocker |
Publicis Brussels |
Creative Director |
| Seb De Roover |
Publicis Brussels |
Head Of Digital |
| Carole Brouwers/Charles-Elie Chauvaux/Seb De Roover/Steffen Haars/Thomas Di Giul |
Publicis Brussels |
Creation |
| Mattias Vermeire/Khang Lam/Alizee Lippert |
Publicis Brussels |
Account Team |
| Dieter Riemaeker/Floris Adriaenssens |
Publicis Brussels |
Strategy |
| Alexandre Simionescu |
/ |
Designer |
| Jérémie Acquisto |
Publicis Brussels |
Web Designer |
| Tom Vandenbossche/Tanguy De Kelver |
Publicis Brussels |
Website Production |
| Victoire Kaiser |
Publicis Brussels |
Art Buyer |
| Tuyen Pham/Marc Van Buggenhout |
Publicis Brussels |
Agency Producer |
| Steffen Haars |
ADULT |
Writer/Director |
| Tatiana Pierre |
ADULT |
Executive Producer |
| Brechje Depourcq |
ADULT |
Producton Manager |
| Koen Demuynck |
/ |
Photographer |
| Joris Kerbosch |
ADULT |
DOP |
The Campaign
The film opens with Peter arriving at an old temple. Master Chung awaits him in lotus position, balancing himself on his thumbs. Peter is impressed.
Cut to a silhouette of Chung in front of a blood red background. He strikes a gong. The training begins.
Master Chung breaks a large concrete boulder with his thumb. Peter tries it too and fails. Next, Master Chung and Peter thumb wrestle. Master Chung overpowers his student as Peter flies through the room. We then see Peter doing pushups with his thumbs above a smoldering fire. He falls in.
At night, Peter has a vision of a tiger, a bear and a cobra. In the morning, he has found new courage to continue.
What follows is a montage of Peter’s training: hitting the concrete boulder with his thumb, again and again, season after season. Peter doing thumb pushups, at first scalding his skin and finally succeeding. When the two thumb wrestle, Peter launches Master Chung into the furniture.
Finally, Peter succeeds in breaking the boulder with his thumb: the student has surpassed the master.
The spot ends with a Call to Action for viewers to train their thumbs and master the Hello bank universe.