MAKE THE WORLD A PEACEFUL PLACE
| Title | MAKE THE WORLD A PEACEFUL PLACE |
| Brand | DR GIORGINI |
| Product/Service | CONCENTRATED RELAXING INFUSIONS |
| Category |
A04. Cosmetics & Beauty, Toiletries and Pharmacy |
|
Entrant Company
|
DLV BBDO Milan, ITALY
|
|
Advertising Agency
|
DLV BBDO Milan, ITALY
|
|
Production Company
|
FILMGOOD Milan, ITALY
|
Credits
| Stefania Siani |
DLV BBDO |
Executive Creative Director |
| Federico Pepe |
DLV BBDO |
Executive Creative Director |
| Andrea Jaccarino |
DLV BBDO |
Art Director |
| Federico Pepe |
DLV BBDO |
Art Director |
| Emanuele Viora |
DLV BBDO |
Copywriter |
| Ilaria Castiglioni |
DLV BBDO |
Account Supervisor |
| Igor Borghi |
FILMGOOD |
Director |
| Gigi Martinucci |
FILMGOOD |
Music Artist |
| Emanuela Cavazzini |
FILMGOOD |
Executive Producer |
| Stefano Renolfi |
FILMGOOD |
Producer |
The Campaign
EVERY BRAND CAN DREAM OF A BETTER WORLD.
THIS IS THE ONE ENVISIONED BY GIORGINI: the new spot guides us through a world where
Hollywood bad guys instantly discover their sweeter more innocuous natures. A fascinating story,
where even Wagner's Valkyries of the soundtrack cradle us into blissful sleep as their battle-cry is
transformed into a lullaby, reminding us that we all have within us an immense power to make the
world a more peaceful place. Perhaps with the help of relaxing herbal infusion a day, every day.
Shot in black and white to further highlight its cinematic references, the spot was entirely
street-cast, revealing unexpected talent among non-professionals who proved perfect for their roles.