LADIES

TitleLADIES
BrandPARISIAN GENTLEMAN
Product/ServiceWEB MAGAZINE
Category B01. Internet Film
Entrant Company DLV BBDO Milan, ITALY
Advertising Agency DLV BBDO Milan, ITALY
Production Company THE FAMILY FILM Milano, ITALY
Credits
Name Company Position
Federico Pepe DLV BBDO Executive Creative Director
Stefania Siani DLV BBDO Executive Creative Director
Gennaro Borrelli Dlv Bbdo Copywriter
Luca Iannucci Dlv Bbdo Art Director
Igor Borghi The Family Film Director
Stefano Quaglia The Family Film Executive Producer
Neli Mechenska Dlv Bbdo Account Executive

The Campaign

LADIES ironically suggests that the search of the style is not only frivolous personal vanity, but it has an impact on our world and on our society. To prove this thesis, we imagined a world in which there are no more gentlemen, showing the extreme consequence of this disappearance: a society in which the elegance is gone. Even for women. The line; A world without gentlemen is a world without ladies; is an invitation to all men to continue to seek elegance every day. And to save the world from vulgarity.