| Title | DREAMS |
| Brand | HEINEKEN |
| Product/Service | BEER |
| Category |
A02. Drinks (Alcoholic & Non-Alcoholic) |
|
Entrant Company
|
PUBLICIS ITALY Milan, ITALY
|
|
Advertising Agency
|
PUBLICIS ITALY Milan, ITALY
|
|
Media Agency
|
STARCOM MEDIAVEST GROUP London, UNITED KINGDOM
|
|
Production Company
|
FILMMASTER PRODUCTIONS Milan, ITALY
|
Credits
| Bruno Bertelli/Cristiana Boccassini |
Publicis Italy |
Creative Directors |
| Michele Picci |
Publicis Italy |
Associate Creative Director |
| Marco Viganò |
Publicis Italy |
Art Director |
| Daniele Papa |
Publicis Italy |
Copywriter |
| Massimo Guerci |
Publicis Italy |
Digital Creative Director |
| /Santi Urso |
Publicis Italy |
Graphic Designers |
| Giada Salerno/Vittorio Cafiero |
Publicis Italy |
Account Director/Project Manager |
| Fabrizio Squeo |
|
Editor |
| Bela Ziemann |
Publicis Italy |
Strategic Planner |
| Giulia Atzori |
Publicis Italy |
Agency Producer |
| Gianluca Di Tondo |
Heineken |
Sr. Director Global Heineken Brand |
| Anuraag Trikha |
Heineken |
Director Global Heineken Brand Communication and Digital |
| Dario Gargiulo |
Heineken |
Heineken Communication Manager Global Commerce |
| Ada Bonvini |
Filmmaster |
CEO/Executive Producer |
| Tatiana Pierre |
Filmmaster |
Executive Producer |
| Cecilia Verheyden |
Filmmaster |
Director |
| The Prize |
By Audiotheque |
Mucis |
| Antonio Lazzaro/Gabriella Lazzaro |
Venticento |
CEO/Marketing/Communication Manager |
| Juliette Hoijtink/Renne Lee |
Starcom Mediavest Group |
Global Sr. Account Executive/Global Account Manager |
| Emily Favret/Danielle Heximer |
Edelman |
Account Manager/Associate Director |
The Campaign
A 35 second video developed to introduce the Dream Island and illustrate the need to bring
abandoned dreams back to life. The campaign invited consumers around the world to share their
unrealized dreams for a chance to win a vacation in a dream location: Dream Island. After hearing
from thousands of consumers – with abandoned dreams of opening a bar in a wonderful location,
traveling around the world, becoming a famous chef or diving instructor among the most popular –
six lucky winners were selected for a week-long holiday on 'Dream Island' in February.
The film begins in a smoky bar-setting, with snow falling outside. Inside, friends enjoy their evening
as they laugh and chat, their neglected dreams represented through various different costumes -
including a female astronaut, an award-winning actor and a placid surfer. As the film draws to a
close, the surfer - dressed in a wetsuit - leaves the bar. With his first step outside into the cold,
snowy night, his costume changes from the wetsuit to a thick winter coat and hat, looking up at the
sky before his onward journey begins.