SELFIEDRAMA. STOP THE VIOLENCE!
| Title | SELFIEDRAMA. STOP THE VIOLENCE! |
| Brand | MICROSOFT |
| Product/Service | LUMIA |
| Category |
A03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
|
Entrant Company
|
PUBLICIS ITALY Milan, ITALY
|
|
Advertising Agency
|
PUBLICIS ITALY Milan, ITALY
|
|
Media Agency
|
CARAT Milan, ITALY
|
|
Production Company
|
BEDESCHI FILM Milan, ITALY
|
Credits
| Bruno Bertelli |
Publicis Italy |
Creative Director |
| Cristiana Boccassini |
Publicis Italy |
Creative Director |
| Michele Picci |
Publicis Italy |
Associate Creative Director |
| Marco Viganò |
Publicis Italy |
Art Director |
| David Pagnoni/Lorenza Montorfano/Maria Elena Gaglianese |
Publicis Italy |
Account Team |
| Mattia Bellomo |
Publicis Italy |
Strategic Planner |
| Isabella Guazzone/Luana Strafile |
Miracle |
Agency Producers |
| Federico Salvi |
BedeschiFilm |
Executive Producer |
| Fabrizio Squeo |
BedeschiFilm |
Editor |
| Claudio Gallinella |
BedeschiFilm |
Director |
| Elvira Carzaniga |
Microsoft |
Head Of Marketing |
| Ilaria Lodigiani |
Microsoft |
Head Of Marketing Campaign Activations |
| Emma De Felice |
Microsoft |
Consumer Marketing Manager |
| Alessandro Cusmano |
Microsoft |
Head Of Digital And Advocacy |
| Soy Triste Porque |
Music |
Music |
The Campaign
'Selfiedrama. Stop the violence' is the story of the cut pictures each of us have in their gallery. Every
day thousands of people are victims of cut pictures, that picture that was to witness a special
moment becomes an embarrassing proof for someone who is left out, excluded, forgotten. And it will
be the hook to transform the dramatic experiences of selfie blunders in a new way to take a picture
with the wide angle camera of the new Lumia 735, #allfie .