| Bruno Bertelli/Cristiana Boccassini |
Publicis Italy |
Creative Directors |
| Michele Picci |
Publicis Italy |
Associate Creative Director |
| Simone Di Laus |
Publicis Italy |
Art Director |
| Bela Ziemann |
Publicis Italy |
Strategic Planner |
| James Moore |
Publicis Italy |
Strategic Planner |
| Lorenza Montorfano/Jana Uhlarikova |
Publicis Italy |
International Account Team |
| Gianluca Di Tondo |
Heineken |
Sr. Director Global Heineken Brand |
| Anuraag Trikha |
Heineken |
Director Global Heineken Brand Communication and Digital |
| Agnieszka Gorecki |
Heineken |
Global Brand Communication Manager |
| Nicolai Fuglsig |
MJZ London |
Director |
| Joost Van Gelder/Tue Walim Storm |
MJZ London |
DOP/2nd Unit Director |
| Debbie Turner/Laurie Boccaccio/Adriana Cebada More |
MJZ London |
Executive Producer/Producer/Production Supervisor |
| Neil Smith |
Work London |
Editor |
| Scott Griffin/Sally Pritchett |
Ninetwenty post production |
Executive Producer/Producer |
| Ludo Fealy |
Ninetwenty post production |
Creative Director |
| Renee Lee |
Starcom Mediavest Group |
Global Account Manager |
| Peter Raeburn/Evan Jolly |
Soundtree London |
Music Producers |
| Evan Jollu |
Soundree London |
Orchestrator |
| Jay James/Luke Fabia/Luis Almau/Ryan Rabin |
Soundtree London |
Production Team |
| Holding Out for a hero |
Sony |
Original Track |
Heineken's 'The Hero' is the story of confident women in their almost hopeless search of moderately
drinking men in today's urban nightlife. The film starts off in a nightclub, depicting the typical drunk
behavior of swaying or even sleeping men. A montage follows, showing lovely, yet annoyed girls
leaving their intoxicated counterparts behind in clubs, bars or at rooftop parties to head home by
themselves – all this while together chanting a revamped version Bonnie Tyler's famous 'I need a
hero'. At a bar counter, the world stands almost still as we witness one man gently rejecting another
round of beers - to the surprise of his barkeeper. He storms outside onto the rainy streets, just to
protect a waiting woman with his coat from the shower. She very much welcomes this heroic
gesture, and together they smilingly leave off into the night.