| Title | LIFT |
| Brand | HSBC |
| Product/Service | COMMERCIAL BANKING |
| Category |
A11. Financial Products & Services |
|
Entrant Company
|
GREY LONDON, UNITED KINGDOM
|
|
Advertising Agency
|
GREY LONDON, UNITED KINGDOM
|
|
Media Agency
|
MINDSHARE London, UNITED KINGDOM
|
|
Production Company
|
INDEPENDENT London, UNITED KINGDOM
|
Credits
| Theo Bayani |
Grey London |
Copywriter |
| Jamie Starbuck |
Grey London |
Copywriter |
| Miguel Gonzalez |
Grey London |
Art Director |
| Nick Rowland |
Grey London |
Creative Director |
| Hariette Larder |
Grey London |
Agency Producer |
| Alex Clarke-Groom |
Grey London |
Business Director |
| Barbara Waite |
Grey London |
Managing Partner |
| Gary Freedman |
Independent Films |
Director |
The Campaign
The remarkable story of an entrepreneur and his business. 40 years packed with emotional moments with ups and downs, wins and looses that shows us that growing a business is so much more than numbers and money. All, told from the confined space inside a lift.
We needed someone who could be youthful and energetic at the beginning of the film and evolve as the story progresses. Not only in looks but also in his mannerisms. After having look at half of Europe's actors we found Stephan Coulon in France. We saw his call back video and it felt right. But when he took direction from Gary he portrayed the exact kind of entrepreneur we had in mind.