ADVENTURES IN BRITISHNESS
| Title | ADVENTURES IN BRITISHNESS |
| Brand | M&S |
| Product/Service | RETAILER |
| Category |
A08. Retail Stores, Restaurants & Fast Food Outlets |
|
Entrant Company
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RKCR/Y&R London, UNITED KINGDOM
|
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Advertising Agency
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RKCR/Y&R London, UNITED KINGDOM
|
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Media Agency
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MINDSHARE London, UNITED KINGDOM
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Production Company
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FOOD FILM Paris, FRANCE
|
Credits
| Mark Roalfe |
RKCR/Y/R |
Creative Director |
| Chris Hodgkiss |
RKCR/Y/R |
Art Director |
| Pip Bishop |
RKCR/Y/R |
Copywriter |
| Leigh Roberts |
RKCR/Y/R |
Account Director |
| Alex Shillingford |
RKCR/Y/R |
Agency Producer |
| Karen Thomas |
RKCR/Y/R |
Photographer |
| Michael Roulier |
Food Film |
Director |
| Phillipe L'Homme |
Food Film |
Director |
| Bruce Townend |
The Quarry |
Editor |
| Bruno Herlin |
The Quarry |
Editor |
| Parv Thind |
The Wave |
Sound Design Arrangement |
| Tivy Davies |
Rkcr/Y/R |
Typographer |
The Campaign
‘Adventures In' takes M&S food and ‘deconstructs’ it to reveal individual components. Familiar foods are shown in surprising ways, extreme close-ups merged with the stimuli of cooking, flames, freezing, slicing, smashing & mashing!