| Title | ADVENTURES IN TEA-TIME |
| Brand | M&S |
| Product/Service | RETAILER |
| Category |
A08. Retail Stores, Restaurants & Fast Food Outlets |
|
Entrant Company
|
RKCR/Y&R London, UNITED KINGDOM
|
|
Advertising Agency
|
RKCR/Y&R London, UNITED KINGDOM
|
|
Media Agency
|
MINDSHARE London, UNITED KINGDOM
|
|
Production Company
|
FOOD FILM Paris, FRANCE
|
Credits
| Mark Roalfe |
RKCR/Y/R |
Creative Director |
| Chris Hodgkiss |
RKCR/Y/R |
Art Director |
| Pip Bishop |
RKCR/Y/R |
Copywriter |
| Leigh Roberts |
RKCR/Y/R |
Account Director |
| Alex Shillingford |
RKCR/Y/R |
Agency Producer |
| Karen Thomas |
RKCR/Y/R |
Photographer |
| Michael Roulier |
Food Film |
Director |
| Phillipe L'Homme |
Food Film |
Director |
| Francesca O'Brien |
Food Film |
Producer |
| Bruce Townend |
The Quarry |
Editor |
| Bruno Herlin |
The Quarry |
Editor |
| Parv Thind |
The Wave |
Sound Design Arrangement |
| Tivy Davies |
RKCR/Y/R |
Typographer |
The Campaign
‘Adventures In' takes M&S food and ‘deconstructs’ it to reveal individual components. Familiar foods are shown in surprising ways, extreme close-ups merged with the stimuli of cooking, flames, freezing, slicing, smashing & mashing!