| Title | ART OF LAUNCH |
| Brand | M&S |
| Product/Service | RETAILER |
| Category |
A08. Retail Stores, Restaurants & Fast Food Outlets |
|
Entrant Company
|
RKCR/Y&R London, UNITED KINGDOM
|
|
Advertising Agency
|
RKCR/Y&R London, UNITED KINGDOM
|
|
Media Agency
|
MINDSHARE London, UNITED KINGDOM
|
|
Production Company
|
ROGUE London, UNITED KINGDOM
|
Credits
| Chris Hodgkiss |
RKCR/Y/R |
Art Director |
| Pip Bishop |
RKCR/Y/R |
Copywriter |
| Priya Patel |
RKCR/Y/R |
Business Director |
| Ben Boyles |
RKCR/Y/R |
Account Director |
| Sonny Botero |
RKCR/Y/R |
Agency Producer |
| Celia Garcia |
RKCR/Y/R |
Assistant Producer |
| Sam Brown |
Rogue |
Director |
| Kate Hitchings |
Rogue |
Producer |
| James Howlend |
Rogue |
Producer |
| Dan Neale |
Native |
Music |
| Amanda Jones |
Final Cut |
Editor |
| Kamen Markov |
MPC |
VFX Supervisor |
| Sophie Hogg |
MPC |
Post Production |
| Jonathan Davis |
MPC |
Post Production |
| Paul Branch |
MPC |
Post Production |
| Jack Sedgwick |
The Wave |
Sound Engineer |
The Campaign
The film shines a light on the craft, style, design and creativity that goes into all of M&S’ womenswear, menswear and kidswear products. From the retailers rich colour palette, to its sustainable sourced cotton, to the in-house design of its clothing, all collectively demonstrating that ‘Only one stores does it like this’.