| Title | BACK TO BASE |
| Brand | BASE |
| Product/Service | TELCO (MOBILE) PROVIDER |
| Category |
B03. Branded Content & Entertainment Film |
|
Entrant Company
|
DDB BRUSSELS, BELGIUM
|
|
Advertising Agency
|
DDB BRUSSELS, BELGIUM
|
|
Media Agency
|
CARAT Brussels, BELGIUM
|
|
Production Company
|
WENNEKER Ghent, BELGIUM
|
Credits
| Michel Moriaux |
BASE |
Marketing Director |
| Isabelle Bacro |
BASE |
|
| Peter Ampe |
Ddb Brussels |
Creative Director |
| Tim Arts/Stefan van den Boogaard |
Ddb Brussels |
Creative Team |
| Jonathan d'Oultremont |
Ddb Brussels |
Copywriter |
| Francis Lippens |
Ddb Brussels |
Account Director |
| Melissa Bekaert |
Ddb Brussels |
Account Manager |
| Romy Vierhouten |
Ddb Brussels |
Account Executive |
| Dominique Poncin |
DDB BRUSSELS |
Strategic Director |
| Brigitte Verduyckt |
DDB BRUSSELS |
Agency Producer |
| Christophe Liekens |
Ddb Brussels |
Graphic Designer |
| Marlene Wautot |
Ddb Brussels |
Graphic Designer |
| Geert Desager |
Ddb Brussels |
Head of Digital |
| Maarten Breda |
Ddb Brussels |
Digital Producer |
| Michael D'hooge |
Ddb Brussels |
Strategic Planner |
| Laurent Righetti |
Ddb Brussels |
Content Copywritter |
| Bart Van Goethem |
Ddb Brussels |
ContentCopwritter |
| Emily Rammant |
Wenneker |
Executive Producer |
| Vanessa Jacob |
Wenneker |
Producer |
| Hans Dessers |
Wenneker |
Director |
The Campaign
Gideon was left behind in the middle of the woods with only a smartphone, the BASE network, and a solar pack to charge that smartphone. The adventures were filmed and turned into a reality TV-show.
An agile production team was set up to launch the reality series for BASE. Episodes like regular series, with it’s own trailer and a fixed program schedule online and on 2 national TV-channels. The ‘webisodes' were diffused over a time span of 5 weeks and created a real audience for the adventures of Gideon.