Title	CHILDREN ABOUT BANKERS
Brand	FEBELFIN (FEDERATION OF BELGIAN BANKS)
Product/Service	EUROPEAN CONVENTION OF BANKERS
Category	B04. Screens & Events
Entrant Company	DUVAL GUILLAUME Antwerp, BELGIUM
Advertising Agency	DUVAL GUILLAUME Antwerp, BELGIUM
Production Company	BORGERHOFF & LAMBERIGTS Leuven, BELGIUM

Name	Company	Position
Véronique Sels	Duval Guillaume	Executive Creative Director
Dries de Wilde	Duval Guillaume	Executive Creative Director
Koenraad Lefever	Duval Guillaume	Executive Creative Director
Ad Van Ongeval	Duval Guillaume	Art Director
Jeremie Goldwasser	Duval Guillaume	Copywriter
Karel Vinck	Duval Guillaume	Managing Director
Elke Janssens	Duval Guillaume	Account Director
Jef Leysen	Duval Guillaume	Account Manager
Marc Van Buggenhout/Tuyen Pham	ASP	Tv producer
Isabelle Baele	Borgerhoff/Lamberigts	Executive Producer
Els Chapelle	Borgerhoff/Lamberigts	Producer
Henrik Luyten/Lies Vanderauwera	Borgerhoff/Lamberigts	Director
Arne Focketyn	Borgerhoff/Lamberigts	DOP Lighting Cameraman

The Campaign

As a result of the financial crisis, the bank industry in Belgium has a huge problem with its image. We asked children what they think and how they feel about bankers and banking, to prove there's work to be done.