| Title | BABIES OF THE OCEAN |
| Brand | LIBERO |
| Product/Service | DIAPERS |
| Category |
B01. Internet Film |
|
Entrant Company
|
MOMENTUM Gothenburg, SWEDEN
|
|
Advertising Agency
|
MOMENTUM Gothenburg, SWEDEN
|
|
Media Agency
|
ZENITHOPTIMEDIA Stockholm, SWEDEN
|
|
Production Company
|
SWISS INTERNATIONAL Stockholm, SWEDEN
|
Credits
| Markus Näslund |
Momentum Ab |
Creative Director |
| Anders Collin |
Momentum Ab |
Account Director |
| Katrin Hamp |
Momentum Ab |
Account Manager |
| Annsofie Antontic |
Momentum Ab |
Art Director |
| Fia Erixon |
Momentum Ab |
Copywriter |
| Stina Moberg |
Momentum Ab |
Art Director assistant |
| Emelie Thorén |
Momentum Ab |
Operative Account Manager |
| Carl Kamm |
Momentum Ab |
Content Manager |
| Jonas Henoch |
Momentum Ab |
Junior Copywriter |
| Sebastian Reed |
Swiss |
Director |
| Lolo Uggla |
Swiss |
Producer |
| Eric Börjesson |
Swiss |
Underwater DOP |
The Campaign
A baby is swimming underwater in a dark and dirty ocean without any animals. We see the text “The ocean’s future is threatened” followed by “We need to do something about it”. The ocean becomes clear and clean, and the baby starts seeing lots of fish and other animals. Two other babies appear and swim around looking at the animals and plants. A dolphin appears and looks at one of the toddlers, seemingly playful and happy. The three babies swim around looking at the wonders of the ocean. We see the text: “Support the fight for a living ocean” followed by a pack shot and the text:
“Buy Libero Limited Edition”. Followed by the Libero-logo and the three babies swimming with the animals.