| Title | BATHROOM |
| Brand | LEROY MERLIN ITALIA |
| Product/Service | LEROY MERLIN ITALIA |
| Category |
A08. Retail Stores, Restaurants & Fast Food Outlets |
|
Entrant Company
|
PUBLICIS ITALY Milan, ITALY
|
|
Advertising Agency
|
PUBLICIS ITALY Milan, ITALY
|
|
Media Agency
|
MAXUS GLOBAL Milan, ITALY
|
|
Production Company
|
THINK CATTLEYA Milan, ITALY
|
Credits
| Bruno Bertelli |
Publicis Italy |
Creative Director |
| Cristiana Boccassini |
Publicis Italy |
Creative Director |
| Stefano Battistelli |
Publicis Italy |
Associate Creative Director |
| Francesco Epifani |
Publicis Italy |
Creative Supervisor |
| David Pagnoni/Federica Fragapane/Ilaria Massinissa |
Publicis Italy |
Account Team |
| Federica Manera |
Miracle Production |
Agency Producer |
| Simona Della Porta |
Think Cattleya |
Executive Producer |
| Rossana Ceriani |
Think Cattleya |
Producer |
| Pep Bosch |
Think Cattleya |
Director |
| Oriol Vila Hosta |
Think Cattleya |
DOP |
| Stuart Greenwald |
Think Cattleya |
Editor |
| Stefania Savona |
Leroy Merlin Italia |
Communication Director Leroy Merlin Italia |
| Monica Pierini |
Leroy Merlin Italia |
Communication Project Leader |
| Paola Rastelli |
Leroy Merlin Italia |
Communication Project Leader |
The Campaign
Is the house we live in really "ours”? This question led us to the insight of the new Leroy Merlin (Italy’s market leader di DIY) TV campaign: "is your home only if you made it”. Because we want to go beyond the simple decorations and make it possible to transform what’s just a house into your home.
The idea is to portray a significant moment in the life of a father and his teenage son, a boy who is growing. A moment in life never easy to manage and understand by a parent. Here is the chance to show the real value of DIY linked to the brand: by improving your home you also improve your life.