Title	IMPRESSED
Brand	DAIMLER
Product/Service	E-CLASS
Category	A07. Cars & Automotive Services
Entrant Company	JUNG von MATT Hamburg, GERMANY
Advertising Agency	JUNG von MATT Hamburg, GERMANY
Production Company	ELEMENT E FILMPRODUKTION Hamburg, GERMANY

Name	Company	Position
Thim Wagner	Jung von Matt AG	Executive Creative Director
Michael Ohanian	Jung von Matt AG	Creative Director
Markus Kremer	Jung von Matt AG	Creative Director
Thomas Heyen	Jung von Matt AG	Creative Director
Dr. Jens Thiemer	Daimler AG	Marketing Director
Natanael Sijanta	Daimler AG	Director Marketing Communications Mercedes-Benz
Lars Büchel	Element E Filmproduktion Gmbh	Direction
Bernd T. Hoefflin	Element E Filmproduktion Gmbh	Production
Damir Maric	Daimler AG	Head of Marketing Communications
Denise Hammer	Daimler AG	Marketing Communications

The Campaign

We tell the story of a couple that drives in a Mercedes-Benz vintage convertible car through a city at night. As they arrive at the womens place they start to jump all over each other on the cars hood. Later in the bathroom the woman is alone again. Her daughter steps in and asks if she had an exciting date. While the mum undresses the daughter detects an impression in her thigh: a Mercedes Benz star without a doubt. With a big smile she recognizes that it must be the car of an old acquaintance: her dad!